The search is on for the Plumlife stylist

Calling all budding creatives, Plumlife, a Shared Ownership specialist, is launching a competition to find a new interior designer to redesign a family sitting room.

  • Plumlife Stylist

The ‘Plumlife stylist’ competition is looking for the next Kelly Hoppen or Laurence Llewelyn-Bowen to create a mood board of a new sitting room design.


Plumlife is searching for an amateur designer to develop some contemporary ideas to inject a new look into a show home at Edward Avenue, Salford. The company is looking for an individual to creatively solve common storage and space issues in a typical lounge used by a busy family. The winner will work with Fiona Woodward Kelly, Plumlife’s chief interior designer, to source furniture and decorations.


The competition will be judged by Fiona Woodward-Kelly (FWK), chief interior designer for Plumlife, Kimberly Duran, an award winning, Manchester-based interiors blogger from , Juli Parr, programme leader foundation degree in interior design with sustainability at Stockport College and Lisa Westerman, group head of sales and marketing at Plumlife. The winner will receive £200-worth of M&S vouchers and be presented with a personalised Plumlife paintbrush trophy.


Fiona Woodward-Kelly, Plumlife’s chief interior designer, said: 

“This is a great opportunity for a non-professional looking to break into the industry. This is a challenging brief because the designer will have to work on a budget to come-up with a functional design which will appeal to a range of families. We’re not looking for wacky designs but practical solutions to dress our show home.”


Lisa Westerman, group head of sales and marketing for Plumlife, said: 

“We’re looking for fresh talent to wow us with a really colourful and inviting design for a typical family lounge. The scheme needs to be comfortable, practical and low cost. The winning design will be recreated on a £3,500 budget in a home in Edward Avenue, Salford, so the designer will be able see their work brought to life.”


Kimberly Duran, interiors blogger at, said: 

“This is a fabulous chance to launch a new career or just tap into your creative side. If you enjoy home interiors why not enter and show us your ideas? We’re looking for original and fun designs suitable for a young family.”


Juli Parr, programme leader foundation degree in interior design with sustainability at Stockport College, said: 

“If you’re an amateur designer with a good eye and want to break into the industry please send us in your mood board. This competition reflects a typical brief a professional interior designer would respond to every day. This is your chance to gain some real life interior design experience.”


Mood board designs can be any size, using any material and can be hand designed or digitally created, showcasing a suitable sitting room theme, for a family of four, with two children under ten.


For floor plans and current pictures of typical sitting rooms please open this link .


To enter send your mood board design via Twitter - @PlumlifeHomes #PlumlifeStylist, Facebook - or by post to:


Rachael Richards

Senior Public Relations Officer, Plumlife

Great Places Housing Group

Southern Gate

729 Princess Road


M20 2LT


The deadline for this competition is 10am on 24 June 2015.



Terms and Conditions


  • The Plumlife Stylist competition is designed for amateur  interior designers to enter
  • Entries from professional, practising designers will not be accepted
  • The living room is part of a typical show home and as such the design needs to be functional. Outrageous, niche designs are discouraged. The design needs to be functional and appeal to a mass market
  • A pale carpet and electronics will already be installed in the sitting room
  • Designers need to create a mood board which includes concepts for lighting, furniture, accessories and an overall decoration theme
  • The winner will not receive the budget (£3,500) in cash. He/she will work with the Plumlife chief interior designer, Fiona Woodward-Kelly, who will oversee the costs and offer professional guidance
  •  Unfortunately physical designs can not be returned by post
  • ​The winner must be available to take part in a photo shoot outside a Plumlife home with the judges in June/July 2015 and agree to be quoted any marketing materials