15/04/2020
This was the first development Plumlife have marketed for RBH, with all 25 properties reserved within the first three months of launching with over 90% of customers being first time buyers. The development consisted of four two bedroom properties and twenty-one three bedroom properties which were all available through the Government backed Shared Ownership scheme.
Plumlife supported RBH with all aspects of sales and marketing of the Hopwood Green development including the initial market assessment during the early build phase, researching local area demographics and competitor sites in the nearby area to gain an understanding of the market. Plumlife instructed a CGI agency to create a computer generated illustration of how the development will look once build has completed which assisted with building interest off-plan.
Plumlife briefed interior design agency, Loft, for the instruction and creation of the show home designed with the local demographic and target market in mind. The sales and marketing team created and managed targeted paid for adverts through social media and non paid content to generate interest and also created marketing literature for the Hopwood Green development including signage, brochure, floor plans and site plans. In addition to this, the sales team managed the show home delivery including the organisation and management of viewing appointments with customers.
Sofie Leroux, Sales and Marketing Manager at RBH, said:
Plumlife are highly experienced property professionals who specialise in shared ownership and the wealth of knowledge they have really shows.
From all aspects of marketing, arranging the stunning show home and carrying out viewings, Sarah has been instrumental in achieving reservations at our Hopwood Green development and has done a fantastic job.
The scheme was launched in October 2019 and all 25 properties were reserved by mid-January 2020. Sarah has kept in regular contact with us to ensure that we are kept updated on progress and has regularly chased solicitors to progress the sales through to completion. It has been a pleasure to work with Sarah and the Plumlife team.
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